QUOTE
The executives who run big, ailing news organizations—in particular Tom Curley of AP and News Corp.'s Rupert Murdoch—complain every chance they get that search engines—in particular Google—are stealing from them, because Google links to their stories but doesn't pay the AP or News Corp. to do so. The way the news bosses see it, that is theft, plain and simple. They say Google is making tons of money by shamelessly lifting their content, and it's driving newspapers out of business.
Here's why: go to Google News, or type a newsy topic like "Obama wins Nobel" into Google's search box. What do you get? Headlines and very brief teasers linking to news stories from news sites. If you click on them, you are taken to that news site, where you can read the story, which is surrounded by that site's ads. What, exactly, did Google steal in this scenario? If you don't click on the link, you don't see the story. If you do click on the link, you see the story on the originator's Web site.
Google doesn't force Web sites to be included in its search listings. The people who run any site can remove it from Google's results with a few keystrokes. All they have to do is go to the Web site's robot.txt file and type this:
User-agent: Googlebot
Disallow: /
Poof, the site becomes invisible to Google. Their stories will no longer show up in Google searches. It will be as if they don't exist.
It's not like this is some big secret. Google even has a page on its Web site explaining step by step how to do it. Yet neither AP nor News Corp. has taken this simple step to stop the marauding Google pirates from pillaging their cargo. Why? Because they know that their traffic would dry up overnight. They'd rather blame someone else for their failure to compete in a changing marketplace. They happily take all the customers Google sends them for free, and then accuse Google of theft. Classy.
Here's why: go to Google News, or type a newsy topic like "Obama wins Nobel" into Google's search box. What do you get? Headlines and very brief teasers linking to news stories from news sites. If you click on them, you are taken to that news site, where you can read the story, which is surrounded by that site's ads. What, exactly, did Google steal in this scenario? If you don't click on the link, you don't see the story. If you do click on the link, you see the story on the originator's Web site.
Google doesn't force Web sites to be included in its search listings. The people who run any site can remove it from Google's results with a few keystrokes. All they have to do is go to the Web site's robot.txt file and type this:
User-agent: Googlebot
Disallow: /
Poof, the site becomes invisible to Google. Their stories will no longer show up in Google searches. It will be as if they don't exist.
It's not like this is some big secret. Google even has a page on its Web site explaining step by step how to do it. Yet neither AP nor News Corp. has taken this simple step to stop the marauding Google pirates from pillaging their cargo. Why? Because they know that their traffic would dry up overnight. They'd rather blame someone else for their failure to compete in a changing marketplace. They happily take all the customers Google sends them for free, and then accuse Google of theft. Classy.
NEWSWEEK
Bold mine.
Who believes anything Rupert Murdoch says?
