QUOTE(Big B @ Sep 20 2006, 02:10 PM)

Easier said than done. Somewhere down the road the Dems lost credibility with the media. Maybe it's because the media isn't about providing information, their about building their corporation and the way to do that is to be Republican friendly.
I believe that the way the Dems are going to get their message out is with attack / negative adds. Quit being so damn ethical and stir up a little controversy. They have to figure out some way to label all repubs as a bunch fanatical, war mongering, religious extremists, money loving nuts. Just like they managed to label all Dems as tax and spend liberals and terrorist appeasers. Start playing politics and play it to win.
Unfortunately, I think you are right here. The only thing the media understands is sleaze messages and short sound bites, which the Dems have not been so good at recently. The MSM seems to love anything that lumps everybody in a group together because it is easy to put that rhetoric into one sentence bits that play well on air. There is really nobody any longer who does more than a drive-by (sorry to use Lumnuts terminology here) report on any topic any longer, with the exception of Olbermann, NPR, and PTV.